4 free copywriting tools (to use everyday) for clear copy that connects

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If you run your own business, chances are you spend a lot of time and energy crafting compelling content. 

And, it’s likely you’re all too familiar with just how many moving parts there are to consider when curating the perfect blog post or social media caption. 

What if there were a simple set of free tools you could use every time, to confidently create clear copy that connects?

Yes, but there’s too many to choose from!

As someone who struggles with the overwhelm that comes from trying to choose the right tool, I hear you! 

So, to simplify getting started, I’ve put together 4 of my favourite copywriting and content creation tools that I use everyday in my writing.

Have a different favourite? Leave it in the comments below and let’s help each other out.

4 free writing and editing tools

1. CoSchedule Headline Analyzer (free version)

A good headline can be the difference between your content being read or scrolled over.  In fact 8 out of 10 people will read your headline, and only 2 out of 10 will go on to read the rest of your content. 

Write better headlines with the help of this free online tool. CoSchedule Headline Analyzer gives you a score for your headline quality and rates its ability to see results through social shares, increased traffic and even SEO.  

It even guides you with tips to improve your headline.

2. Google Docs (free version)

Draft, edit, share, organise…when you run a business and write your own content (or hire someone else to), you need to know that you have one central place to do all your writing. 

And that this place is backed up to avoid losing your hard work if you forget to hit save, or if something glitches. 

Organise your docs in folders, share folders and documents with others for comment, and email your finished drafts directly from inside your document.

3. Hemingway App (free version)

Named after the literary master himself, Hemingway Editor helps to address any issues with sentence length or structure, grammar, passive voice, readability and more. 

Simply open up the page and paste in your draft. 

Your text will be highlighted with different colours that are explained on the right hand side of the page. You will also receive an overall readability rating to show how easy your writing will be people to understand. 

4. AnswerThePublic (free version)

Ever wonder what people are searching the internet for? AnswerThePublic can tell you for free. 

Simply enter in your topic, brand or product into the search bar and you will get a fun breakdown of the different questions people are asking about it. 

This is incredibly helpful if you’re planning content topics for your business and want to write about relevant topics for your audience. 

This is also important for SEO. Knowing what people are interested in finding answers to can help you to tailor your content to ‘searcher intent’ (what is the end goal of their search question?).

Want more free tips?

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Published by jasminwordwizardry

Copywriter, content creator, social worker. Passionate about people and words.

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