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Ethical Copywriting for Purpose-Led Businesses

…”well worth the investment…”

“…Jas has a beautiful way with words…”


It’s time to share your magic with the world.

Time for your ethical brand to stand out with human words that get the Google love and make an impact.


Let’s talk about you…

Passion Led Us Here

Running a purpose-led business isn’t always easy.

Your heart and soul are in your work.

You have passion. You have experience. You have a message to share.

And, your audience is out there, keen to find you and learn about your business.


A core part of your business ecosystem is your marketing…particularly the words (copy) that tell your audience:

  • Who you are
  • What you do, and
  • How they can get involved.

Your marketing builds the web of relationships that support your business to thrive. 

But….marketing can feel so at odds with your values, so time-consuming and just downright confusing!

It’s an ever-changing landscape and one all-too filled with sleazy sales tactics that make you cringe. 

That’s why I created Word Wizardry – for purpose-led people like you, seeking the words that meet your growth goals and honour the heart of your brand. 


Hey, I’m Jasmin. Ethical Freelance Copywriter…

for businesses that care for people, for animals, and for the planet.

I work with businesses who:

  • Prioritise purpose beyond profit
  • Draw value from values
  • Are led by ethical & inclusive principles
  • Are genuine & honest
  • Prioritise healthy cultures.

My Point of Difference: 10 years as a social worker taught me a lot about people and a lot about communication. I’m an experienced and empathic communicator who recognises that marketing is more than simply a communication tool.

If you’re looking for ethical copywriting services, I would love to discuss your project today.


What people say…

“I was blown away by how seamlessly Jasmin’s work fitted in with my voice and tone.“

Jasmin is so thorough with her research, has a beautiful way with words and is easy to work with.

Word Wizardry has given me more time to focus on my content, and space to breathe.

The process has been so convenient – super quick and easy. 

I would recommend Jasmin. Her work standard is incredible, she’s been a pleasure to deal with.

JESSAMINE SCHULZ | ALL ABOUT EVERLY

What’s the process?

If working with a copywriter has been in the too-hard basket, it’s time to simplify it.

You don’t need to have everything figured out before you work with me. In fact, most people don’t.

Part of my job is to support you to identify what you want to say, how you want people to feel when they experience your copy and what you want them to do next. 

My copywriting process is clear and collaborative and saves you time. 

1. First up, we chat…

And create a project brief, giving me a strong understanding of your project and your business, audience, tone & style. 

2. I research & draft…

This includes researching your brand, target audience, objectives, key messages & competitors. Draft is produced in a designer-friendly format.

3. Revise, & job done!

Draft is sent to you for review. Two rounds of revision are included in a project. Finished copy is delivered to you. Job done!


Ways you can work with me…

Case Studies

Go beyond reviews by providing prospective customers with credible proof of the benefits of doing business with you.

Website Copy

Make your website reader-ready with Google-friendly copy that gets your ethical business found and remembered.

Web Content

High-quality web content helps your business to reach more people and increases your Google visibility. Blog Posts, E-Books, Articles + More.

Email Copy

Headlines that inspire clicks. Opening lines that inspire reading. Reading that inspires action.

Social Media

Nurture and grow your audience with a bio and captions that do the heavy lifting for you.

Copy Audits +

Need fresh eyes to look over your current copy, or proofreading before your big launch?


Proud to work with…

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Want an occasional email from me with useful copywriting tips and small business insights? And, no spam!

I acknowledge and give thanks to the Turrbul and Jagera people, the Traditional Owners of the land I live, work and play on. I pay respect to their elders past, present and future. I acknowledge that sovereignty was never ceded.