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Ethical Copywriting

for Purpose-Led Businesses


It’s time to share your magic with the world.”

Grow your purpose-led business…

With human words and content…

Loved by your audience and Google.


Let’s talk about you…

Running a purpose-led business isn’t always easy.

Your heart and soul are in your business, but there’s only so much time in a day.

Not to mention, just when you’ve pinned down the latest content marketing advice, someone goes and changes it up. Thanks keen bean!

So, you’ve set out to find a copywriter.

And you’ve landed here in my cosy corner of Google. Welcome 🙂

Grab a cuppa and let’s tuck in to a short word adventure together. ☕️


Feel a bit nervous about the idea of having someone else write your copy?

I hear you.

When you invest in a copywriter, you want to know that they will:

  • Care about your brand and respect your audience
  • Write words that sound like you and are aligned with your brand
  • Write like a human (not a marketing machine)
  • Hand you ready-to-go copy without the hair-tearing hours spent juggling words.

If you’re saying YES! at your screen, let’s continue on…

Word Wizardry was created for purpose-led people like you, seeking words that meet your growth goals and honour the heart of your brand.


Hey, I’m Jas Harrison from Word Wizardry…

Word Wizardry Jasmin Writing-min

Social worker turned copywriter. Lifelong word nerd. I’m on a mission to humanise clunky copy into natural, relatable words that work hard so you can take a breath.

As an ethical copywriter, it’s my job to write words that sound like you and are aligned with the heart and values of your brand.

I write the content your audience is looking for, with respect, personality and value – providing the information they need without all the cringe-worthy sales tactics.

After 10 years delivering human-centred counselling, I’m an experienced and empathic communicator who recognises that marketing is more than just a communication tool.

It’s a human to human exchange of helpful information. And, an opportunity to build genuine and lasting relationships with your audience.


What people say…

“I was blown away by how seamlessly Jasmin’s work fitted in with my voice and tone.“

Jasmin is so thorough with her research, has a beautiful way with words and is easy to work with.

The process has been so convenient – super quick and easy. 

I would recommend Jasmin. Her work standard is incredible, she’s been a pleasure to deal with.

JESSAMINE SCHULZ | ALL ABOUT EVERLY

What’s the process?

If working with a copywriter has been in the too-hard basket, it’s time to simplify it.

You don’t need to have everything figured out before you work with me. In fact, most people don’t.

Part of my job is to support you to identify what you want to say, how you want people to feel when they experience your copy and what you want them to do next. 

My copywriting process is clear and collaborative to save you time. 

1. First up, we chat…

And create a project brief, giving me a strong understanding of your project and your business, audience, tone & style. 

2. I research & draft…

This includes researching your brand, target audience, objectives, key messages & competitors. Draft is produced in a designer-friendly format.

3. Revise, & job done!

Draft is sent to you for review. Two rounds of revision are included in a project. Finished copy is delivered to you. Job done!


Ways you can work with me…

Word Wizardry Jasmin Copywriting-min

Copywriting Services

  • Website copy
  • Blog posts
  • Email newsletters
  • Sales emails
  • Product descriptions
  • And more…
Word Wizardry Results

Case Study Writing

  • Evergreen endorsement for your product / service
  • Repurpose into dozens of separate marketing materials
  • Powerful proof of the benefits of doing business with you.
Word Wizardry Jasmin Copywriting at Cafe

Business Packages

  • Affordable business content packages
  • Establish your own inviting patch of Google and get eyes on your business without breaking the budget.

Proud to work with…

I acknowledge and give thanks to the Turrbul and Jagera people, the Traditional Owners of the land I live, work and play on. I pay respect to their elders past, present and future. I acknowledge that sovereignty was never ceded.