Ethical Copywriter for Purpose-Led Businesses

Illuminate the magic in your message

with human and SEO friendly words packed with empathy, honesty and personality.

“Jas has a beautiful way with words.”

“The result was well worth my investment.”

“Jas seamlessly matched my tone of voice.”

Word Wizardry specialises in human-to-human, SEO-packed copywriting that supports your growth goals and honours the heart of your brand…

…so you can connect with, and sell to, your community in a values-aligned way.

Perfect for Change Makers and ACtion Takers

Scrabble tiles represent a jumble of words ready to be crafted into ethical copy for purpose-led businesses.

Words got your mind whirring?

Are you here?

You didn’t start your business to spend all your time and energy writing copy.

You built your purpose-led biz to make a positive impact in the world.

You simply don’t have time to be head copywriter, content researcher, SEO enthusiast, social media manager and keyword strategist.

You dream of dropping the word juggle and getting back to actioning your vision for change.

So, you’ve set out to find a copywriter

Someone who can sort your why, how, what and who into clear and compelling copy that speaks directly to your audience, with empathy, respect and personality.

And you’ve landed here in my cosy corner of Google.
Welcome 🙂

Think of me like your human Pensieve (hello Harry Potter fans), freeing your mind of word jumble. And, turning that word jumble into a clear and compelling message targeted to your audience, goals and Google.”

Have we met? I’m Jas Harrison, Founder of Word Wizardry

ethical copywriter, lifelong word nerd, and experienced human-centred communicator, with a 10-year Social Work career in my toolkit.

I’m on a mission to humanise clunky copy into natural, relatable words that work hard so you can take a breath.

As an ethical copywriter, I write words that sound like you and align with the heart and values of your brand. Words packed with personality and value (and zero shady sales tactics).

My passion is putting the person back into your marketing for copy that connects.

Jasmin from Word Wizardry

Kind words from happy clients…

“Jasmin is so thorough with her research, has a beautiful way with words and is easy to work with. I was blown away by how seamlessly her work matched my tone of voice.
I would recommend Jasmin.“

Jessamine Schulz

Jessamine Schulz

All about everly

No words can express how satisfied I am with Jasmin’s work. Her delivery is quick and her research skills are brilliant. We will definitely work with her again. Highly recommend Jasmin as your go to ethical copywriter.

Manon Beauchamp-Tardieu

Manon Beauchamp-Tardieu

Little green panda

“It’s been an absolute pleasure working with Jasmin, and she seamlessly matched the tone of voice of our blog. I highly recommend using Word Wizardry for purpose driven content and social enterprises.




Here’s how we can work together…

Case Study Copywriting

– A case study is an evergreen powerhouse for building trust and credibility
– Repurpose one case study into dozens of separate marketing materials.

Blog Writing Packages

– Build brand awareness and get juicy SEO wins
– Researched, written, edited and SEO optimised for you
– Choose your package & boost your blog.

Ethical Copywriting

– Website Copywriting
– Social Media Captions
– Email Newsletters

– Blog Posts
– Product Descriptions

– And more…

What’s the process?

If working with a copywriter has been in the too-hard basket, it’s time to simplify it.

You don’t need to have everything figured out before you work with me. Part of my job is to support you to identify what you want to say, how you want people to feel when they experience your copy, and what you want them to do next. 

First up, we chat


And create a project brief, giving me a strong understanding of your copy project, your business, audience, tone & style. 

Jas writes words


The word fun begins as I start researching and writing your copy. Drafts are produced in a designer-friendly format.

Revise, and job done!


The draft is sent to you for review. Two rounds of revisions are included per project. Finished copy is delivered to you.

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