Creative ethical copywriter for purpose-led brands


“Jas has a beautiful way with words.”

“Our go-to values-led copywriter.”

“Jas seamlessly matched my tone of voice.”

Trusted by

Word Wizardry: Genki Pet Logo
Word Wizardry: All About Everly Logo
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Word Wizardry specialises in human-centred, SEO-friendly copywriting that supports your marketing growth goals and honours the heart of your brand…

…so you can connect with your dream humans (and search engines) in a way that feels good. 

Words have power

As humans in business, our words are the most powerful ingredient we have to communicate, and to sell. 

With the right balance of creative copy skills, deep customer research and ethically-led messaging, your words can help you establish trust and amplify your business, authentically.

Word Wizardry represented by an open book surrounded by warm light fairy lights

So, let’s make them magic


Think of me like your human Pensieve (hello Harry Potter fans), freeing your mind of word jumble…

…and turning that word jumble into clear, personality-packed copy that sounds like you, transforms your visitors into customers, and helps search engines understand you – so you can do more of what you love.

Have we met? I’m Jas Harrison, ethical copywriter…

…and the whole-hearted, friendly and creative human behind Word Wizardry.

I’m a lifelong word nerd and ex-social worker with a 10-year human-centred therapy career in my communication toolkit – which has heavily influenced my choice to move ethically and human first in my business. 

With a knack for gently supporting my clients to articulate what matters and declutter the rest, I draw on a deep understanding of human psychology and language nuance to support purpose-led brands to build meaningful relationships with their customers.  

Jasmin from Word Wizardry

Ways we can work together…

Case Study Copywriting

– Showcase your real-world results, build trust and engage new customers.

BONUS: Repurpose one case study into dozens of separate content pieces.

Pricing from $600 AUD

Blog Writing Packages

Human and SEO-friendly blog posts to:

– Build brand awareness, connect with your audience, and grow your search engine visibility
– Done-for-you packages

Pricing from $150 AUD

Ethical Copywriting

Human and SEO-friendly:

– Website Copywriting
– Social Media Captions
– Email Newsletters

– Product Descriptions

– And more…


Kind words from past clients…

“Jasmin is so thorough with her research, has a beautiful way with words and is easy to work with. I was blown away by how seamlessly her work matched my tone of voice.
I would recommend Jasmin.“

Jessamine Schulz

Jessamine Schulz

All about everly

“No words can express how satisfied I am with Jasmin’s work. Her delivery is quick and her research skills are brilliant. We will definitely work with her again. Highly recommend Jasmin as your go to ethical copywriter.

Manon Beauchamp-Tardieu

Manon Beauchamp-Tardieu

Little green panda

“It’s been an absolute pleasure working with Jasmin, and she seamlessly matched the tone of voice of our blog. I highly recommend using Word Wizardry for purpose driven content and social enterprises.”




What’s the process?

You don’t need to have everything figured out before you work with me.

Through our initial briefing conversation we will work together to unpack the core details needed to create your brand-aligned copy, with minimal revisions.

First up, we chat


And create a project brief, giving me a strong understanding of your copy project, your business, audience, tone & style. 

Jas writes words


The word fun begins as I start researching and writing your copy. Drafts are produced in a designer-friendly format.

Revise, and job done!


The draft is sent to you for review. Two rounds of revisions are included per project. Finished copy is delivered to you.

Want to work together?

Let’s showcase your brand’s magic with copy that connects.