Ethical Copywriter For Purpose-Led Brands

Build impactful relationships with your community through ethical copy brimming with empathy, honesty and personality.

“Jas has a beautiful way with words.”
“The result was well worth my investment.”
“Jas seamlessly matched my tone of voice.”

Word Wizardry specialises in copywriting that meets your growth goals and honours the heart of your brand…

…supporting you to communicate with (and sell to) your community in a values-aligned way.

Are you here – words got your mind whirring?

You didn’t start your business to spend all your time and energy writing copy.

You built your purpose-led biz to make a positive impact in the world.

You simply don’t have time to be head copywriter, content researcher, SEO enthusiast, social media manager and keyword strategist.

You dream of dropping the word juggle and getting back to actioning your vision for change.

So, you’ve set out to find a copywriter

Someone who can sort your why, how, what and who into clear and compelling copy that speaks directly to your audience, with empathy, respect and personality.

And you’ve landed here in my cosy corner of Google.
Welcome 🙂

Think of me like your human Pensieve (hello Harry Potter fans), freeing your mind of word jumble. And, turning that word jumble into a clear and compelling message targeted to your audience, goals and Google.”

Have we met? I’m Jas, founder of Word Wizardry

…ethical copywriter, lifelong word nerd, and experienced human-centred communicator, with a 10-year Social Work career in my toolkit.

I’m on a mission to humanise clunky copy into natural, relatable words that work hard so you can take a breath.

As an ethical copywriter, I write words that sound like you and align with the heart and values of your brand. Words packed with personality and value (and zero shady sales tactics).

My passion is putting the person back into your marketing for copy that connects.

Kind words from happy clients…

“Jasmin is so thorough with her research, has a beautiful way with words and is easy to work with. I was blown away by how seamlessly her work matched my tone of voice.
I would recommend Jasmin.“

Jessamine Schulz

Jessamine Schulz

All about everly

No words can express how satisfied I am with Jasmin’s work. Her delivery is quick and her research skills are brilliant. We will definitely work with her again. Highly recommend Jasmin as your go to ethical copywriter.

Manon Beauchamp-Tardieu

Manon Beauchamp-Tardieu

Little green panda

Here’s some ways we can work together

Word Wizardry Jasmin Copywriting-min
Copywriting Services

– Website Copy
– Blog Posts
– Email Newsletters
– Sales Emails
– Product Descriptions
– And more…

Word Wizardry Results
Case Study Writing

– A case study is an evergreen powerhouse for building trust and credibility
– Repurpose one case study into dozens of separate marketing materials

Jasmin writing
Blog Packages

– Monthly blog writing packages
– Researched, written edited and SEO optimised for you
– Choose your package & frequency.

What’s the process?

If working with a copywriter has been in the too-hard basket, it’s time to simplify it.

You don’t need to have everything figured out before you work with me. In fact, most people don’t.

Part of my job is to support you to identify what you want to say, how you want people to feel when they experience your copy, and what you want them to do next. 

1. First up, we chat...

1. First up, we chat…

And create a project brief, giving me a strong understanding of your project, your business, audience, tone & style. 

2. I research & draft...

2. I research & draft…

The fun begins with researching and writing your copy. Drafts are produced in a designer-friendly format.

3. Revise, & job done!

3. Revise, & job done!

The draft is sent to you for review. Two rounds of revisions are included in a project. Finished copy is delivered to you, ready-to-post.

Have more questions?

Being curious is so welcome here.

Have a question but not sure you want to talk just yet? Check out some common questions other people have asked.

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Word Wizardry acknowledges the Traditional Custodians of Australia, recognising the continuing connection to lands, waters and communities. I pay respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

Word Wizardry is welcoming of all people, celebrating the beauty in diversity, while recognising the pain of the past.