Case Study Copywriting

Case studies build trust and credibility, without the awkward…

Word Wizardry Results

Ever feel like your marketing materials are a not-so-humble brag fest?

It’s uncomfortable, it can feel sales-y and all round a bit yuck.

This is one of the reasons why many businesses use case studies in their marketing.

Combining real-world results with social proof, a good case study will do a LOT of the heavy lifting for your business sales.

I’m Ready To Get Started

Capture results, build trust and win new business directly from your customer success stories.

A case study gives your business…

  • Proof that takes prospective customers from ‘maybe’ to ‘I’m ready to buy’ because they can clearly see how your product / service helped someone in the same situation
  • Evergreen endorsement – social proof without an expiry date
  • Multiple marketing materials – repurpose one case study into dozens of separate marketing materials such as blogs, quotes, ad copy and emails.

A case study goes far beyond a testimonial or review by providing prospective customers with credible, relatable proof of the benefits of doing business with you. 

In other words, with a case study you can show results vs just telling someone about them.

When you show rather than tell, it’s compelling. Plus there’s no icky-feeling, because it’s truth, straight from the mouth of someone who has directly experienced a great outcome from your product / service and found it to be transformative.

Kind words from happy clients…

“The case study was exactly what we were looking for, has resonated with our partner organisations, and has given us about 3 months’ worth of content for a number of different channels.”

Pippa Alexander

Community Coordinator, Union Health

As a certified case study writer…

I help business owners like you to capture your results and win new business directly from your customer success stories.

Certified case study writer and Graduate of ‘Proof Sells’ by Tamsin Henderson.

What is a case study?

A case study is a document presenting the:

  • Challenge your customer faced before they discovered your product or service
  • Solution or transformation your customer experienced thanks to your product or service
  • Results your customer achieved after using your product or service.

Repurpose one case study multiple ways…

One good case study can save you months of content creating – once written, you can split a single case study into dozens of separate content pieces, saving you precious time and money.

I can guide you on repurposing your case study creatively.

Word Wizardry case studies include…

A professionally crafted case study presenting:

  • Challenge your customer faced before they discovered your product or service
  • Solution or transformation your customer experienced thanks to your product or service
  • Results your customer achieved after using your product or service.

Includes:

Thorough project briefing
Research (brand, target audience, keywords, and more)
40 minute interview with your happy customer to collect their experience
Interview transcribing
Case study writing (500-800 words)
2 rounds of revisions
Proofreading
Delivery of your case study to you in a designer-friendly format.

Price: $600 AUD

I’m Ready to Get Started

Word Wizardry acknowledges the Traditional Custodians of Australia, recognising the continuing connection to lands, waters and communities. I pay respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

Word Wizardry is welcoming of all people, celebrating the beauty in diversity, while recognising the pain of the past.