Case studies build trust and credibility, without the awkward…
Capture results, build trust and win new business
Marketing our businesses can sometimes feel uncomfortable, pushy and all round a bit ick.
This is one of the reasons why many businesses use case studies in their marketing.
Combining real-world results with social proof, one well-written case study can do a LOT of the heavy lifting for your business sales…directly from the mouth of a happy human who loves what you do.
As a certified case study writer, I help business owners, like you, capture your results and win new business directly from your customer success stories.
What is a case study?
A case study is a document that presents the:
- Challenge your customer faced before they discovered your product or service
- Solution or transformation your customer experienced thanks to your product or service
- Results your customer achieved after using your product or service.
A case study gives your business…
- Proof that takes prospective customers from ‘maybe’ to ‘I’m ready to buy’ because they can clearly see how your product / service helped someone else who was in the same situation
- Evergreen support – social proof without an expiry date
- Multiple marketing materials – repurpose one case study into dozens of separate marketing materials such as blogs, quotes, ad copy and emails.
A case study goes far beyond a testimonial or review by providing prospective customers with credible, relatable proof of the benefits of doing business with you.
In other words, with a case study you can show results vs just telling someone about them.
When you show rather than tell, it’s compelling. Plus there’s no icky-feeling, because it’s truth, straight from the mouth of someone who has directly experienced a great outcome from your product / service and found it to be transformative.
Turn one case study into multiple content pieces
One good case study can save you months of content creating – once written, you can split a single case study into dozens of separate content pieces, saving you precious time and money.
As part of the case study package, I can guide you on creatively repurposing your case study across your different platforms.
Kind words from happy clients…
“The case study was exactly what we were looking for, has resonated with our partner organisations, and has given us 3 months’ worth of content for a number of different marketing channels.”
Pippa Alexander
COMMUNITY COORDINATOR, UNION HEALTH
“We are so happy with the case studies from Word Wizardry, we’re setting up a case study section for our website. We can’t wait for Jasmin to write us another one featuring another happy customer.”
Livia Lubyova
Word Wizardry case studies include:
A professionally crafted case study showcasing the:
- Challenge your customer faced before they discovered your product or service
- Solution or transformation your customer experienced thanks to your product or service
- Results your customer achieved after using your product or service.
INCLUDES:
- Thorough project briefing (60 minutes)
- Research (brand, target audience, keywords, and more)
- 40 to 60 minute interview with your happy customer to collect their experience
- Interview transcribing
- Case study writing (500-800 words) by a certified case study writer
- 2 rounds of revisions
- Proofreading
- Delivery of your case study to you in a designer-friendly format
- BONUS: Guidance on how to create multiple content pieces from your case study
- BONUS: Pull quotes that can be used to promote your case study across your platforms.
PRICE: $600 AUD
Need a case study written for your purpose-led business?
I’d love to chat with you about your case study ideas.
