Useful copywriting tips and small business insights…
Hi, I’m Jas – ethical copywriter fuelled by great words, coffee and a sprinkling of imagination.
After 10 years Social Work-ing, I now work full-time in my copywriting business, Word Wizardry. I love getting outdoors, especially to a rainforest or a beach. Oh, and I’m a cat person. Her name’s Saphi.
My blog is a space where I share easy-read bites for marketing growth and copy confidence. Pairs well with a cuppa.
Blog Posts
Is Your Business Trauma Aware? A Handy Self-Check Exercise and Script For Trauma-Informed Content.
Ever sat and wondered ‘how safe is my content’?
Trauma-informed principles help you to make sure that your business content is written and shared safely – for you and for your audience.
Click through for the free self-check and script…
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Does my small business need a blog? Why blogging is good for growth and how to do it well.
If you run a business, you’ve probably heard someone say ‘you need a blog’. Your business buds tell you ‘go write a blog post’…but you’re kinda wondering…why? And how?
Read for blogging clarity, specifically the why and the how of effective blogging…
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How to Write Business Boosting Content When You’re Not a Writer: Free Tools.
You don’t need to be a confident writer to write confident content for your business.
And, the good news is that you already have the core essentials your content needs.
Get your free tools here…
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How Customer-Focused is Your Copy? Take This Simple Test To Boost Audience Engagement.
Will changing the word ‘we’ to ‘you’ actually engage more people? YES.
Use this simple yet powerful test to boost audience engagement.
Why Skilful Copy is Crucial to Your Business (And 5 Easy Tips to Ace It).
You’ve recently started your own business. Congratulations!
Now you’re wondering how best to reach people. How to engage your ultimate customers.
The answer – through consistent, relatable and quality copy!
What is Copywriting?
I’m a copywriter. ‘You’re a what?’
Copywriters are trained in weaving stories with stats, crafting clever headlines, plus a whole lot more, that will get your message to…
Who am I and Why am I Here?
This time my focus is different…working on creative and impactful content and copy, for conscious values-led businesses.
Keep readingWord Wizardry acknowledges the Traditional Custodians of Australia, recognising the continuing connection to lands, waters and communities. I pay respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.
Word Wizardry is welcoming of all people, celebrating the beauty in diversity, while recognising the pain of the past.