Word Wizardry Blog
Ethical copywriting tips and tools
Here you will find easy-read blog posts about copywriting and ethical marketing, direct from my desk in Brisbane, Australia.
They pair well with a cuppa. Already got one? You’re ready to dive in. Enjoy 🙂
Is ‘ethical copywriting’ just another marketing #trend?
In this blog post, I’m explaining what it means to me, to approach copywriting and marketing from an ethical and human-centred approach, and how it can support your business to connect and engage your community.Keep reading
Do you know what to write above the fold on your website, or are visitors leaving confused?
Learn how to write clear and engaging above the fold copy…Keep reading
Building a business and navigating life can be absolutely amazing! And it can be terrifically tough.
A reflection on hustle culture vs working sustainably + some ideas for nurturing your mental health in business and life…Keep reading
If you run your own business, chances are you spend a fair amount of time and energy crafting compelling content.
Here’s 4 free tools to simplify your process to clear copy that connects.Keep reading
Ever sat and wondered ‘how safe is my content’?
Trauma-informed principles help you to make sure that your business content is written and shared safely – for you and for your audience.
Click through for the free self-check and script…Keep reading
If you run a business, you’ve probably heard someone say ‘you need a blog’. Your business buds tell you ‘go write a blog post’…but you’re kinda wondering…why? And how?
Read for blogging clarity, specifically the why and the how of effective blogging…Keep reading
You don’t need to be a confident writer to write confident content for your business.
And, the good news is that you already have the core essentials your content needs.
Get your free tools here…Keep reading
Will changing the word ‘we’ to ‘you’ actually engage more people? YES.
Use this simple yet powerful test to boost audience engagement.
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