Word Wizardry Blog
Ethical copywriting tips and tools
Here you will find easy-read blog posts about copywriting and ethical marketing, direct from my desk in Brisbane, Australia.
They pair well with a cuppa. Already got one? You’re ready to dive in. Enjoy 🙂
Jas
Blog Posts
What is ethical copywriting?
Is ‘ethical copywriting’ just another marketing #trend?
In this blog post, I’m explaining what it means to me, to approach copywriting and marketing from an ethical and human-centred approach, and how it can support your business to connect and engage your community.
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How to write clear and engaging above the fold copy on your website
Do you know what to write above the fold on your website, or are visitors leaving confused?
Learn how to write clear and engaging above the fold copy…
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Nurturing your mental health in business and in life
Building a business and navigating life can be absolutely amazing! And it can be terrifically tough.
A reflection on hustle culture vs working sustainably + some ideas for nurturing your mental health in business and life…
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4 free copywriting tools (to use everyday) for clear copy that connects
If you run your own business, chances are you spend a fair amount of time and energy crafting compelling content.
Here’s 4 free tools to simplify your process to clear copy that connects.
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Is Your Business Trauma Aware? A Handy Self-Check Exercise and Script For Trauma-Informed Content.
Ever sat and wondered ‘how safe is my content’?
Trauma-informed principles help you to make sure that your business content is written and shared safely – for you and for your audience.
Click through for the free self-check and script…
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Does my small business need a blog? Why blogging is good for growth and how to do it well.
If you run a business, you’ve probably heard someone say ‘you need a blog’. Your business buds tell you ‘go write a blog post’…but you’re kinda wondering…why? And how?
Read for blogging clarity, specifically the why and the how of effective blogging…
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How to Write Business Boosting Content When You’re Not a Writer: Free Tools.
You don’t need to be a confident writer to write confident content for your business.
And, the good news is that you already have the core essentials your content needs.
Get your free tools here…
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How Customer-Focused is Your Copy? Take This Simple Test To Boost Audience Engagement.
Will changing the word ‘we’ to ‘you’ actually engage more people? YES.
Use this simple yet powerful test to boost audience engagement.
Why Skilful Copy is Crucial to Your Business (And 5 Easy Tips to Ace It).
You’ve recently started your own business. Congratulations!
Now you’re wondering how best to reach people. How to engage your ultimate customers.
The answer – through consistent, relatable and quality copy!
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