Word Wizardry Blog
Ethical copywriting tips and tools
Here you will find easy-read blog posts about copywriting and ethical marketing, direct from my desk in Brisbane, Australia.
They pair well with a cuppa. Already got one? You’re ready to dive in. Enjoy 🙂
3 must-haves for a magnetic blog post
“With so many blogs out there, how do I make mine stand out?” Start with these 3 must-haves for a magnetic blog post.Keep reading
How to turn one blog post into 10+ content pieces, without writing new words
Repurposing your blog posts into new pieces of content is a GREAT way to make the most of the hard work and brain power you’ve already poured into them. Here’s some ideas to get you started.Keep reading
What is it like to work with Word Wizardry?
Wondering what it’s like to work with Word Wizardry on a copywriting project? Find out what one happy client thought about the experience here…Keep reading
What is ethical copywriting?
Is ‘ethical copywriting’ just another marketing #trend? In this blog post, I’m explaining what it means to me, to approach copywriting and marketing from an ethical and human-centred approach, and how it can support your business to connect and engage your community.Keep reading
How to write clear and engaging above the fold copy on your website
Do you know what to write above the fold on your website, or are visitors leaving confused? Learn how to write clear and engaging above the fold copy…Keep reading
Nurturing your mental health in business and in life
Building a business and navigating life can be absolutely amazing! And it can be terrifically tough. A reflection on hustle culture vs working sustainably + some ideas for nurturing your mental health in business and life…Keep reading
4 free copywriting tools (to use everyday) for clear copy that connects
If you run your own business, chances are you spend a fair amount of time and energy crafting compelling content. Here’s 4 free tools to simplify your process to clear copy that connects.Keep reading
Is Your Business Trauma Aware? A Handy Self-Check Exercise and Script For Trauma-Informed Content.
Ever sat and wondered ‘how safe is my content’? Trauma-informed principles help you to make sure that your business content is written and shared safely – for you and for your audience. Click through for the free self-check and script…Keep reading
Does my small business need a blog? Why blogging is good for growth and how to do it well.
If you run a business, you’ve probably heard someone say ‘you need a blog’. Your business buds tell you ‘go write a blog post’…but you’re kinda wondering…why? And how? Read for blogging clarity, specifically the why and the how of effective blogging…Keep reading
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