Ethical business words loved by humans and Google…
You can have both.
Ethical, values-aligned copywriting gives your business words you’ll be proud to share.
As a copywriter for purpose-led businesses, I take care of crafting human-friendly, SEO packed words that showcase your uniqueness and help you to get found by the right people.
If you’re dreaming of ready-to-go copy without the hair-tearing hours spent juggling words, I can help.
Word Wizardry specialises in copywriting for:
- Eco and SUSTAINABLE Businesses
- Sustainable Pet Businesses
- CREATIVES IN BUSINESS
- Health and Wellbeing Businesses
- Mental Health Professionals*
- Jas has 10 years experience working as a social worker in community, EAP and private practice.
SEO website copywriting
From browser to buyer with human and Google-friendly business words
- Get your business found and remembered online
- Highlight your products and services with audience-focused language
- Bring clarity to your call to action buttons
- Weave keywords through your website so Google understands you.
- Good SEO copywriting will showcase your uniqueness and help you to get found online – by the right people (your dream client / customer).
Blog posts and web content
Boost visibility, establish trust, get SEO wins and a loyal community
- High-quality web content helps your business to reach more of your audience and to increase Google visibility
- Web content includes: blog posts, articles, white papers, e-books, press releases and more.
- A great way to deliver value to your audience, and get that SEO love is to build an engaging and read-worthy blog – one that has your audience excitedly checking for your latest post.
Email copywriting
Connect with your audience and grow your warm leads
- Headlines that inspire opens
- Opening lines that inspire reading
- Reading that inspires an action – reply, visit post / page, buy…
- Email copywriting includes: newsletters, sign-up emails, nurture sequences and more.
Social media copywriting
nurture and grow your audience and business visibility
- Your Instagram bio is a precious communication gem – let’s make it count
- Your social media captions do a lot of heavy lifting to connect, nurture and grow your community – post with confidence
- Social media content is time consuming – take it off your list with done-for-you content that matches your brand and tone.
Additional copywriting offers…
Copy editing, copy consults and more
- Need someone to proofread your copy before your launch?
- Looking for fresh eyes and feedback on your existing copy?
- Perhaps you have a new Airbnb rental that needs listing words?
- Looking to refine or build your LinkedIn profile?
I have helped other businesses like yours.
Kind words from happy clients…
“I approached Word Wizardry to incorporate key search terms into my web copy. Jasmin gave me useful copy that I could quickly and efficiently reuse for another online marketplace.
Jasmin’s communication was excellent. She’s a good listener, with good attention to detail. This was proven by how few edits we needed. Jasmin’s processes were clear and timely.
The result was well worth my investment. I would recommend Word Wizardry for the value-for-money, saved time and ease of processes.”
RACHEL CARROLL
FOUNDER & DIRECTOR | GENKI PET
“I felt very comfortable working with Jasmin. She comes from a genuine place of wanting to support ethical and green businesses. It’s important to work with someone who has similar values. Jasmin definitely ‘gets it’.
Jasmin offers words in a variety of ways. She can write for you or edit what you have written. She can also hold a beautiful conversation to navigate your business intentions and has a gentle way of getting you to speak about your business and offer your own words. “
ROSALIE UROSEVIC
ECO TEXTILE ARTIST | SING.TO.THE.SEA
Need ethical copywriting services for your purpose-led business?
Contact me to book a free chat, where we’ll chat about your ethical business copy needs, and come up with a custom proposal based on your goals.

Social media copywriting