Share Your Magic…Make an Impact…

Word Wizardry Jasmin Ethical Copywriter Photo-min

Writing is my bliss-filled happy place.

My dream was always to be a writer. From the moment I could read and write, I read and wrote everything I could. My word obsession flourished.

Alongside this, a passion for people and psychology was brewing. This passion for people took me on a little detour by way of a 10 year social work career primarily delivering trauma and grief counselling.

And now, I’ve had the joy of bringing both passions together to create Word Wizardry. Here I support purpose-led businesses like yours to make positive change in the world.

I’m on a mission to humanise clunky copy into natural, relatable words that work hard so you can take a breath.

Hey, I’m Jas Harrison, Founder of Word Wizardry and…

…Social worker turned copywriter / Cat-human to miss Saphi / Coffee cup in hand.

As an ethical copywriter, it’s my job to write words that sound like you and are aligned with the heart and values of your brand.

I write the content your audience is looking for, with respectpersonality and value – providing the information they need without all the cringe-worthy sales tactics.

After 10 years delivering human-centred counselling, I’m an experienced and empathic communicator who recognises that marketing is more than just a communication tool.

It’s a human to human exchange of helpful information. And, an opportunity to build genuine and lasting relationships with your audience.


I believe the practice of copywriting comes with the responsibility to hold respect for your intended audience.

I’m sure you’ve experienced reading an ad or an email and cringing at the obvious and sleazy sales tactics jumping off the page.

It leaves a bad taste…and it doesn’t work.

Marketing can (and should) be based upon respect.

The strongest relationships are those founded upon respect.

Let’s connect with your ideal customer with respect for their intelligence, their diversity and their choices.

Powerful copy is meaningful and personality-driven. It creates a REAL connection. It clearly and creatively showcases what is unique about you and your business. 

The Ethical Move: “This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.”

Work with me:

I completed my formal copywriting training with the wonderful Tamsin Henderson.

When working with me, you access:

  • A copywriter who recognises that marketing is more than a communication tool. It is a way to connect with real people – the humans who are your audience;
  • A scrupulous eye for detail: more time spent creating magic and less time spent correcting errors;
  • Seamless collaboration: thorough brief and designer-friendly drafts to ensure minimal delays and revisions;
  • Useful feedback and recommendations where appropriate.

As a certified case study writer, I help business owners like you, capture your results and win new business directly from your customer success stories.


I currently live in Brisbane, Australia, and work with people around the world.

If this is sounding like just what you’re after, I’d love to hear from you.

I acknowledge and give thanks to the Turrbul and Jagera people, the Traditional Owners of the land I live, work and play on. I pay respect to their elders past, present and future. I acknowledge that sovereignty was never ceded.