Jasmin Harrison | Freelance Copywriter | Founder of Word Wizardry

Image: Certification for "Proof Sells" Case Study Course, confirming Jasmin is a certified case study writer.
Graduate of the Proof Sells: Case Study Writing Course

Hi there, I’m Jasmin – ethical freelance copywriter, sustainability enthusiast and coffee lover.


In my work with purpose-led businesses, my mission is to write words that meet your growth goals, honour the heart of your brand and respect your audience.


My background in Social Work and Copywriting combines a strong understanding of human psychology, with a lifetime love of words, research and transforming problems into creative solutions.


I believe the practice of copywriting comes with the responsibility to hold respect for the intended audience. To be ethical.

Shady sales tactics are the pits (and they just don’t work).

Marketing can and should be based upon respect – connecting with your dream clients through first of all – respecting them. Respecting their intelligence, their diversity and their choices.

We don’t need to use people’s vulnerabilities against them in order to sell. 

What does work is meaningful and personality-driven copy that creates a REAL connection, and clearly and creatively showcases what is unique about you and your business. 

Work with me:

When working with me, you access:

  • A copywriter who recognises that marketing is more than a communication tool. It is a way to connect with REAL people. I value connection, the building of relationships, and writing that is human at its core;
  • A scrupulous eye for detail: more time spent creating magic and less time spent correcting errors;
  • Seamless collaboration: thorough brief and designer-friendly drafts to ensure minimal delays and revisions;
  • Useful feedback and recommendations where appropriate: this way your content will be truly engaging.

Thank you for reading this far. If this is sounding like just what you’re after, I’d love to hear from you.


I currently live in Brisbane, Australia, and work with people around the world.