As purpose-led people, we yearn to do business differently…
It’s time to share your magic, your way…
A little about me…
From the moment I could read and write, I read and wrote anything and everything. Literally…
Alongside my love for the wizardry of words, a passion for people and psychology was also brewing.
I spent 10 years working as a trauma-informed social worker. Across these years I delivered trauma and grief counselling, managed services and, of course…wrote.
I’ve now had the joy of bringing both passions together to create Word Wizardry.
Here I support purpose-led businesses like yours to make positive change in the world through the magic of words.
I hold a Bachelor of Arts (English and Sociology) and a Bachelor or Social Work (AMHSW). I completed my formal copywriting training with the inspiring Tamsin Henderson, and I’m also a Certified Case Study Writer.
Am I the ethical copywriter for you?
Word Wizardry delivers copy that is:
Values and ethics…
I believe the practice of copywriting comes with the responsibility to hold respect for your intended audience, and to put the person before the sale.
I’m sure you’ve experienced reading an ad or an email and cringing at the obvious and sleazy sales tactics jumping off the page.
It leaves a bad taste…and it doesn’t work.
Marketing and sales can (and should) be based on respect.
Respect for the real humans at the other end of our communications.
Respect for their intelligence, diversity and their choices (even if that means buying from someone else).
Striving to do business more ethically is a practise, and often involves trying out new ways of doing things.
That’s why I’ve committed to the Ethical Move.
With strongly aligned values, they provide a pathway for continued learning, growth and accountability.
We can’t possibly get everything right 100% of the time, however each of us in our daily interactions has the opportunity to make the world of business kinder and more inclusive.
And, to put people back front and centre of all of our communication – rather than the end goal being just about that sale or new follower.
And, to do this, we need to be able to talk about it, have a go, get it wrong sometimes, learn together and celebrate our wins.
I put the person before the sale.
I respect you and your privacy. I will help you make the best choice for your needs, not my own.
I communicate inclusively, truthfully, and clearly.
I will not confuse you or hide information from you. I will help all audiences feel welcome.
I take responsibility for my part in changing the marketplace.
I recognise the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good.
I count on you to hold me accountable. Please connect with me if you see me not honouring my pledge.
Where in the world am I?
Based in Brisbane, Australia – I work with folks around the world.
Word Wizardry acknowledges the Traditional Custodians of Australia, recognising the continuing connection to lands, waters and communities. I pay respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.
Word Wizardry is welcoming of all people, celebrating the beauty in diversity, while recognising the pain of the past.