Hey there, I’m Jas (she/her), the creative mind behind Word Wizardry, where we take the stress out of SEO and copywriting for therapists, counsellors, psychologists, and social workers who want their businesses to thrive online.
I get it. You’ve chosen a career where helping others is at the heart of everything you do. But when it comes to sharing that work online – whether it’s through website copy and SEO, or blogs, emails and socials – things can feel overwhelming or out of alignment with your values.
That’s where I come in.
As an Accredited Mental Health Social Worker with over 15 years of experience in mental health, I combine my expertise in the mental health sector with a creative flair for SEO copywriting.
My goal? To make sure your words not only resonate with the people who need your help but also get found by the very clients searching for you.
I know the language you use with your clients is so important. And I know it can be challenging to balance your authentic voice with the technical side of digital marketing. But that’s exactly what I do. I craft warm, human-centred copy that reflects your values, resonates deeply with your ideal clients, and is SEO-friendly to help you get found in the sea of online noise.
Why SEO matters for therapists
SEO (Search Engine Optimisation) is essential to your website and online content being discoverable by clients who need your services. As a mental health SEO copywriter, I specialise in crafting content that ranks well on search engines and resonates with your audience. Whether it’s your website copy, blog posts, or SEO-focused emails, the goal is to make sure your practice shows up when potential clients search for the support you offer.
Getting your SEO basics right, can be the difference between sitting on the 100th page of the Google search results (and getting zero site visitors), to getting visitors to your website who are the ideal clients you dream of working with!
My background in mental health and why it matters
I have spent 15 years working as a trauma-informed social worker (AMHSW) and counsellor. I have provided trauma and grief counselling, managed mental health services, worked in private practice, and, of course, written a lot of therapeutic content. Through this work, I’ve learned the importance of clear, empathetic communication, and the need for businesses like yours to stay grounded in client-centred principles.
As a trained SEO copywriter and Certified Case Study Writer, I bring this dual expertise to help purpose-led mental health professionals like you successfully share your work online – without compromising your values.
Copywriting for therapists: What I can help you with
I offer a range of copywriting services tailored to therapists and mental health professionals, including:
- SEO Website Copy: Get found by clients searching for your services with SEO-optimised website copy that reflects your approach and speaks directly to their needs.
- Therapist Blogs & Articles: Share your expertise and insights with blog posts that provide value to your clients while improving your search engine visibility.
- Case Studies for Therapists: Build trust with potential clients by showcasing success stories that demonstrate the positive impact of your work (where appropriate of course!).
- SEO Health Checks: I offer SEO audits to identify opportunities to improve your website’s search ranking and visibility, making it easier for clients to find you online.
The Word Wizardry promise…
The Word Wizardry Promise
When you work with me, here’s what you’ll get:
- Client-Centred Copywriting: Authentic, relatable content that speaks directly to your clients’ needs and reflects your values.
- SEO That Works for You: Copywriting that’s both search engine friendly and client-focused, so you get found by those who need your services.
- Trauma-Informed Writing: Sensitive to the nature of mental health work, my writing takes into account the importance of language in healing and connection.
- A Collaborative Process: We’ll co-create copy that aligns with your vision, making sure it truly resonates with your ideal clients and doesn’t feel ‘salesy’ or ‘pushy.’
Whether you’re a counsellor, social worker, or therapist, my goal is to provide you with ethical, values-aligned copy that helps you connect with the people who need your help most.
Ethical marketing: What’s my ethical approach?
I believe in ethical marketing. The kind that respects your clients as humans, not just ‘customers or consumers’. I take pride in being transparent and honest with my approach, ensuring that you never feel like you’re pushing your services onto people who aren’t ready. Instead, we focus on genuine connection and trust—something that’s vital in the mental health space.
By joining me at Word Wizardry, you’re not just getting copy that helps you sell – you’re getting words that create connections, and inspire action.
Let’s co-create messaging that is authentic and works for you
I’m not here to impose generic templates, dodgy tactics, or marketing jargon on your practice. Instead, I work with you, bringing your story and expertise to life in a way that feels true to you and your clients.
Whether you’re seeking SEO Health Checks, website copy, blog packages, or want to refresh your messaging, I’m here to make the process simple and stress-free. Let’s paint a wordy picture of your work that truly reflects the transformation you bring to your clients’ lives.
If you’re ready to grow your private practice with SEO-friendly, empathetic copywriting, I’d love to work with you. Let’s create the words that will help your ideal clients find you and feel confident in choosing you as their therapist.
Get in touch today to discuss how I can help your practice thrive with connection-focused SEO and copywriting.
Jas xx
