Word Wizardry Blog
Ethical copywriting tips and tools
Here you will find easy-read blog posts about copywriting and ethical marketing, direct from my desk in Brisbane, Australia.
They pair well with a cuppa. Already got one? You’re ready to dive in. Enjoy 🙂
Jas
Blog Posts
SEO for Counsellors: A Beginner-Friendly Guide to Getting Found online
Wondering how to help the right people find your counselling website? This beginner-friendly guide to SEO for counsellors breaks it down. Learn the first steps to grow your visibility and connect with clients searching for your support.
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Why SEO matters for small businesses: How to be found online
Can customers find your business online – without already knowing your name? Or is your website practically invisible on Google? Good SEO makes the difference between being lost in the digital abyss or showing up when potential clients search for what you offer. Ready to make your website work for you? Let’s dive in.
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SEO for therapists: How a mental health copywriter can help your practice grow
Learn why SEO copywriting (done well) matters for your therapy practice (from a therapist and SEO copywriter). Read more.
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Why pain points feel gross and what to do instead
In marketing, we’re often told: “focus on the pain points.” But here’s the problem: when overdone, this tactic feels manipulative, uncomfortable, and, well, gross. There is a kinder approach that doesn’t rely on amplifying people’s pain. Here’s how to shift your marketing to feel more supportive and connected.
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Writing for Purpose: How Storytelling Creates Social Change
Stories shape our perceptions and inspire action, meaning the words we use have a profound ability to create change. For businesses and individuals who are passionate about making a difference…
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3 must-haves for a magnetic blog post
“With so many blogs out there, how do I make mine stand out?”
Start with these 3 must-haves for a magnetic blog post.
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How to turn one blog post into 10+ content pieces, without writing new words
Repurposing your blog posts into new pieces of content is a GREAT way to make the most of the hard work and brain power you’ve already poured into them. Here’s some ideas to get you started.
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What is it like to work with Word Wizardry?
Wondering what it’s like to work with Word Wizardry on a copywriting project?
Find out what one happy client thought about the experience here…
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What is ethical copywriting?
Is ‘ethical copywriting’ just another marketing #trend?
In this blog post, I’m explaining what it means to me, to approach copywriting and marketing from an ethical and human-centred approach, and how it can support your business to connect and engage your community.
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