Repurposing your blog posts into new pieces of content is a GREAT way to make the most of the hard work and brain power you’ve already poured into writing them.
Not only can this help you to reach new audiences, but it also saves you time and energy by repurposing what you’ve already written and getting it to work hard for you!
In this blog, we’ll explore how to turn one blog post into 10+ content pieces, without having to come up with new words. The purpose of this post is to get the creative ideas and juices going – it’s by no means an exhaustive list.
Ready? Let’s go!
1. Turn blog posts into videos
Video content is super popular (introvert nightmare, I know), and love it or hate it, video is an effective way to quickly build the know, like and trust with your community. So, if your audience is already spending time on video platforms, why not use your blog as the basis for a video script.
With the research and work you’ve already done, you’ll have everything you need ready to create an insightful and helpful video to share with the world.
And remember, there’s no one right way to do video – if you don’t want to show your face, you don’t have to. You can create a simple slideshow presentation, record a screencast of yourself reading the post, or go all-out and create a polished video production.
2. Create infographics
Creating content for business is such a multi-faceted thing. Some people in your community will be voracious readers, others will prefer to listen to content, or to watch videos. And, other folks will LOVE a good infographic or visual explanation to go with a post.
A great way to present information in a visually appealing and easy-to-digest format is to create an infographic. You can take the key points from your blog post and turn them into an infographic to share on social media (Pinterest LOVES these), or include the infographic within your blog post as a complimentary visual breakdown (with a link to Pin it!).
3. Turn your blog post into a podcast episode
Podcasts have become an increasingly popular way for businesses to connect with a wider audience.
So, if you want to start a pod, or you already have one and you want to streamline your content creation, simply record yourself reading the blog post, or create a structured podcast episode based on the topic and main points of your post.
4. Repurpose your blog post into social media content
Despite what some will say, there’s absolutely no need to always come up with brand new content and ideas for social media. However you choose to do your content marketing – it needs to be sustainable – for you, and for your audience.
One way to simplify your social media content prep is to start with a larger piece of content (like your amazing blog post), and to break it down into multiple social media posts, for example:
4.1 Share a quote from your blog as a social media post and let your community know where to read the full post.
(e.g. link in bio, or include the link in your IG story so they can access it directly).
4.2 Share a summary of the core points as a carousel post.
4.3 Pose a question to your audience that your blog post answers.
4.4 Share a summarised version of your blog as a LinkedIn thought piece.
4.5 Make a reel based on the theme of your blog post.
4.6 Make a Pinterest pin highlighting the title of your post and encouraging people to read more (click on the pin to read your post).
Creating multiple different social media posts about your blog post is also a wonderful way to drive traffic back to your blog (and your website). Thank you traffic and SEO juiciness.
5. Turn your blog post into an e-book or whitepaper
If you have a series of blog posts on a particular topic, you can compile them into a longer-from piece of content such as an ebook or whitepaper. This is a great way to provide further in-depth information on the topic, showcasing your knowledge and experience and positioning yourself as a thought leader, or experienced source of insight in that area.
These are just a few of the many ways that one blog post can be repurposed into MANY new pieces of content, without writing new words.
Don’t be afraid to get creative and think outside the box!
Which one will you be trying first? Let me know in the comments!
Happy creating xx
